INTERNET MARKETING TODAY
Internet marketing can generally be defined as advertising efforts that use the Web, email and other online tools and strategy to drive direct sales and traffic to a website, also to drive more sales leads from other Web sites.
Conventionally, internet marketing encompasses series of activities carried out on your website with the aim of trying to get your website onto the first page of popular search engine result pages like Google, Bing, Myspace amongst others so that your website pops up among the first 5 search engine result pages whenever a “keyword search” relating to your site is initiated on every search engines. It is also known as page ranking. A study made on online marketing techniques came up with a conclusion that most people would depend on the first page of the results to get what they want. The number one on the list would most likely be visited and the likelihood of others being viewed decreases with ranking in the search engine result list.
There are specialists and consultants that make their living by offering store-bought internet marketing techniques. They work with companies and individuals trying to help them get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads.
Internet marketing has grown to include pay per click advertising. These are the ads that you see when you do a Google search, that show up on the right hand side of the page and at the top of the page. They are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are redirected to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.
The boom of Internet marketing now is through social networking sites like Facebook, Myspace, Twitter, Instagram, and so on. Here is where most efficient advertising are “viral” and more “virtual word of mouth”. The most effective types of targeting for these advertising vehicles will be demographic targeting rather than keyword targeting. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!
Today’s Internet marketing services include:
- Pay Per Click (PPC)
- Search Engine Optimization (SEO)
- Web Site Design
- Email Marketing
- Social Networking Sites